We remove the guesswork in reaching your Customers

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”

The above is one of the most famous marketing quote of all time. But is it still relevant today….can the marketers now employ the latest digital tools and software to overcome this?

Marketers know that to move to the next level, they need to employ smarter segmentation or micro-matching of their potential customers rather than general broadcasting. In fact, more than 86% of consumers say personalisation plays a role in their purchase decisions and about half of senior marketers surveyed said that personalised programmes led to improved response rates and increased sales.

Introducing Podket, a one-stop, easy-to-use, micro-marketing app that takes the guesswork out in reaching your potential customers.


Easy to Use

Snap (a Picture), Set (up a Card) and Show

See all your live and completed Cards with key statistics in one screen and easily duplicate a favourite Card for launch. Gives you plenty of flexibility in deciding what day or time your Cards will be available for viewing e.g. targeting a breakfast crowd or a weekend get-away.


Access to “true-360” personal data for audience profile micro-matching

With micro-matching, you are better positioned to accurately describe the specific benefits of your offer to a specific group of audience for a better conversion rate. Podket currently presents more than 30 personal data attributes (and further increasing) for you to select from. Furthermore, all Podders are opt-in participants who are receptive and open to your offers.

And on top of that, the Podders stand to earn Noggin Credits noggin_credits.


Data protection and privacy regulations

As Podket is sitting on Noggin’s POD Privacy Preserving and Consent-based Platform, it automatically meets the legal obligations where appropriate.

For an even more secure online experience, Podket has also adopted using 16-character Passphrases for logging in. Passphrases are easier to remember and includes all the security afforded by traditional passwords including upper and lower cases, punctuation and numbers. With a 16-character Passphrase, it is near impossible to crack.


Performance Dashboard

Get near real-time feedback of the Performance and Effectiveness of your Cards in simple to understand Dashboards. See, compare and get guidance on what and how to improve your Cards performance.



To find out more about our products and services, feel free to email us at general@nogginasia.com

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